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The women's toiletries that cost up to 75 pc more than men's - despite being virtually identical

A friend advised me: 'Never buy women's razors, men's are much cheaper - and who wants to pay a premium for a pastel colour?'

A quick check in Boots showed she was absolutely right. A pack of ten Wilkinson Sword Extra 2 Beauty Disposable Razors costs £4.39, while over in the men's toiletries aisle, the male equivalent, Wilkinson Sword Extra 2 Disposable Razors, were just £3.65 for a pack of the same size.

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