When you know, you know. But what if you don’t know? Splitting equity is a tricky one to tackle and while it doesn’t come with a manual, it’s an important thing to get right (we’ve used this word loosely coz it’s subjective).
When an investor gives you audience and expresses interest in funding your biz, it’s really amazing. You’re almost there. Your excitement builds up but as you hit that adrenal high, you need to tread carefully because this moment could be the make or break of your biz.