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The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
In today’s competitive market place, every business needs a marketing strategy that ensures a consistent competitive advantage for its products or services. In addition, it is important to have a methodology to implement the strategy, failure to which, it will be of little value - lacking either the resources or expertise to implement it.
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