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Green building or greenwashing? It’s time to act

An environmental friendly house in Karen, Nairobi developed by Sandalwood Developers. Notice the high roof that allows cool air to circulate within the building. The artificial lake in the foreground adds to cooling effect while adding aesthetic beauty to the home. PHOTO: PETER MUIRURI

NAIROBI: Some real estate developers are adopting shrewd marketing practices, hoping to edge out their competitors. Some of them are labelling their projects “green” despite hardly integrating sustainable practices.

Walk around the city of Nairobi and its environs and you will not fail to notice several new buildings with the “green” tag, a phrase meant to hoodwink prospective tenants who care about environmental-friendly practices.

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