Why Kenya's export strategy needs more effort to grow markets

Avocados for export at Keitt Exporters Ltd's plant in Nairobi. Kenya's export earnings grew by 15.4 per cent in 2023 to Sh1.007 trillion. [David Gichuru, Standard]

At a consultative forum that brought together lobbyists in the trade and retail sectors, the Retail Trade Association of Kenya (Retrak) chief executive Wambui Mbarire raised the question: Whom are we selling to when we export Kenyan goods?

The premise is that whenever local goods are exported, Kenyans in those markets are the ones expected to consume them. She, however, opined that this is not always the case.