Tea producers mull key changes to stem falling prices and demand

Tea farm. The global tea industry is facing a demand and supply mismatch, impacting farmers' earnings. [File, Standard]

Tea-producing countries have proposed new regulations similar to those that dictate oil prices in the wake of low prices of the green leaf in the international market.

Leading tea producers in Africa, including Kenya, and Asia attribute the low prices to overproduction, which they insist should be controlled to ensure better returns and maintain quality.