Why Sameer made U-turn on its tyre business

Sameer Africa Managing Director Peter Gitonga, during an interview on February 12, 2021. [Samson Wire, Standard]

Faced with the option of selling the trademark of the iconic Yana tyre brand, Sameer Africa opted for a comeback.

The tyre business, which the listed firm exited less than a year ago, is estimated to have led to losses of Sh1 billion in the last two years.