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Shoppers keep online retailers on their toes

AfricaSokoni Chief Executive Officer (CEO) Ebrima Fatty. [David Njaaga, Standard]

The arrival of the coronavirus pandemic on Kenyan shores in March last year altered how people shop, with an unprecedented upsurge in e-commerce in the country and around the world.  

While it has come with its fair share of challenges such as quality issues where what is delivered to the customer sometimes does not match what is advertised, more Kenyans are shopping online more than ever before. 

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