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The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
According to a report the ITB World Travel Trends Report 2013/14, the volume of city trips increased by 47 per cent worldwide in the period 2009-2013.
The report goes on to state that tours and city holidays by consumers in emerging markets have driven tourism growth in the last four years. The significance of this kind of tourism is felt both at national and regional levels beyond the city limits as most visitors tend to use the city as the hub of their exploration.
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