The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
When the government of Kenya began giving cash instead of food aid to poor people in Kenya's drought-stricken North Eastern region, the aim was to help them buy food more efficiently and conveniently.
But the cash-transfer programme has had an unexpected effect: Most of the recipients of the cash have used it to start small businesses, which they see as the best way of adapting to increasingly tough climatic conditions.
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