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| FROM LEFT: Samsung East Africa Vice President Robert Ngeru, Business Leader Nandakishore Nair and Product Manager, Printers Albert Kigada when the company launched the Xpress C460W printer dubbed 'Get Print on Tap'. [PHOTO: WILBERFORCE OKWIRI/STANDARD] |
Nairobi; Kenya: Samsung Electronics has risen to seventh position according to Interbrand’s annual ‘Best Global Brands’ report released last week. The report recognised the global growth of Samsung’s brand value through creative marketing initiatives and continued market leadership across many product categories, including smartphones, TVs, digital appliances and memory devices.
Up one spot this year – from eighth position last year – Samsung recorded a brand value of $45.5 billion (Sh4.001 trillion) this year, a 15 per cent increase from last year’s $39.6 billion (Sh3.2 trillion. The company continued to show significant growth in its brand value; this is more than double the average growth rate of 7.4 per cent achieved by the World’s Top 100 Brands.
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