By Anderea Morara
Ray Kroc, Chairman of the MacDonald hamburger chain, often declined to give some applicants franchises with his company, because he doubted "their ability to withstand prosperity".
Fact‑first reporting that puts you at the heart of the newsroom. Subscribe for full access.
- Unlimited access to all premium content
- Uninterrupted ad-free browsing experience
- Mobile-optimized reading experience
- Weekly Newsletters
- MPesa, Airtel Money and Cards accepted