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The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
The removal of visa requirements for visitors, the rise of wellness and experiential travel and the digital transformation of tourism processes will be among the key factors driving up travel trends in 2024.
According to the Kenya Tourism Board (KTB), the sector has displayed encouraging signs of recovery, with the recent elections providing a stable and conducive environment for the industry and setting a positive tone for the new year.
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