Content monetisation firm gets funding to accelerate creative economy

Twiva Co-founders Joy Mwangi, Peter Kironji and Esther Kimani at a previous event. [Courtesy]

Content monetization firm Twiva has secured an investment fund from Sony Innovation aimed at empowering content creators to monetise their influence.

The investment which marks a significant milestone in Twiva's journey to building a thriving digital ecosystem will also enable brands to drive authentic commerce and engagements in the country and across the continent.