×
App Icon
The Standard e-Paper
Informed Minds Prefer The Standard
★★★★ - on Play Store
Download Now

Influencing: Why monetising social media content is not easy

Samanta Kipury of Dentsu during the Launch of the Kenya Media Establishment Survey 2022 by IPSOS at the Serena Hotel on 5th July 2022 [File,Standard]

While the compelling question remains whether TikTok will ever pay Kenya's content creators, they continue to flood social platforms with hopes of a paying gig.

The relationship between brands and content creators has had a lot of friction, especially when it comes to actualising the vision of brands.

Get Full Access for Ksh299/Week
Unlock the Full Story — Join Thousands of Informed Kenyans Today
  • Unlimited access to all premium content
  • Uninterrupted ad-free browsing experience
  • Mobile-optimized reading experience
  • Weekly Newsletters
  • MPesa, Airtel Money and Cards accepted
Already a subscriber? Log in