Kiambu, Mombasa reap big as startups look beyond Nairobi

Business partners discuss a financial strategy report on laptop. [Getty Images]

Kiambu and Mombasa counties are the most popular destinations for startups eyeing operations outside Nairobi as more entrepreneurs shift their base from the capital in search of more opportunities in the counties.

This is according to a new study indicating that almost half of the startups in Kenya are establishing a presence in the counties with e-commerce, retail and agriculture emerging as key areas of focus for many. "Most startups were noted to have sprouted in Nairobi but the findings also show that startups have moved out of Nairobi and set up bases in devolved regions like Mombasa, Kisumu, Uasin Gishu and Taita-Taveta among others," explained the study.