Why SMEs must have a decision making strategy

Traders sell their vegetables at Kangemi Market [Boniface Okendo, Standard]

How do businesses make important decisions? Is it by gut feelings, guidance from family members, or is there a written down business strategy to guide daily decision making?

In June 2021, WYLDE International carried out a Small and Medium Enterprises (SMEs) Performance survey to find out the impact of the practice of business strategy on the success of SMEs.

WYLDE International, an innovative management consulting firm specialising in strategy development for SMEs, recently released its 2021 Strategy Pulse: An Analytical Report on Business Strategy Impact on SMEs 2020-2021.