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The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
When Brexit – the official withdrawal of the United Kingdom (UK) from the European Union – happened, Caren Obote and her two business partners saw new trade possibilities for Kenya and the African market.
This saw them start a digital marketing business to bridge the skills and quality gap that exists in the local digital marketing industry and elevate the craft to standards similar to those in the UK.
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