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The Standard e-Paper
Fearless, Trusted News
The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
According to statistics by the Communication Authority of Kenya, it is estimated that 90 per cent of Kenyans have access to the Internet. These statistics has paved way for social media, and in turn digital marketing, as businesses want to have their brands onto potential client’s eyeballs.
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