The Standard Group Plc is a multi-media organization with investments in media
platforms spanning newspaper print operations, television, radio broadcasting,
digital and online services. The Standard Group is recognized as a leading
multi-media house in Kenya with a key influence in matters of national and
international interest.
But despite the Opposition leading in Coast and Western, the regions also have a big number of individuals with no political outfit of preference standing at 23 and 22 per cent respectively.
In North Eastern, 26 per cent said they do not support any political side.
Asked what additional information they needed to make up their minds, one-third of those undecided said that they would need to consider all the candidates during their campaigns.
The reason for Jubilee supporters clinging on the ruling administration is based on its promotion of development (55 per cent) compared to NASA (22).
The survey polled 2,057 out of 4,979 Kenyans across 42 counties with 95 per cent accuracy.
When asked if there is any political party or coalition which genuinely represents the interest of Kenyans, regardless of whether or not they support it, 43 per cent said there is none.
About 41 per cent of Jubilee supporters and 40 per cent of CORD said no party in Kenya advocates for the rights of ordinary Kenyans.