Region's rising economic potential draws trade exhibitors to Nairobi

Flower exhibitors at the International Floriculture Trade Expo (IFTEX 2025), held at the Oshwal Centre, Westlands in Nairobi. [Nanjinia Wamuswa, Standard]

Countries including Kenya, Uganda, and Tanzania continue to demonstrate robust gross domestic product growth, positioning East Africa as one of the world's fastest-growing economic regions.

This expansion has fostered a burgeoning middle class, driving demand for high-quality goods and services.