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Safaricom to outsource sales workforce in cost-cutting drive

Safaricom CEO Peter Ndegwa. [File, Standard]

Safaricom plans to outsource its sales workforce, internal documents by the company show. The move is seen as part of plans to restructure and cut costs as the telco seeks to compete with fast-growing rivals.

The market leader has been spending billions of shillings to expand its local and regional operations, but outsourcing certain services is part of a wider trend in the mature telecoms market.

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