×
App Icon
The Standard e-Paper
Informed Minds Prefer The Standard
★★★★ - on Play Store
Download Now

New marketing strategy for Kenyan coast excites players

Part of Kenyan Coast beaches (PHOTO: File)

A new strategy by the Kenya Tourism Board (KTB) to brand the Kenyan coast and market its different zones has been welcomed by players in the industry.

According to the Kenya Association of Hotelkeepers and Caterers (KAHC), KTBs decision will go along way in helping to identify specific brands.

Get Full Access for Ksh299/Week
Uncover the stories others won’t tell. Subscribe now for exclusive access
  • Unlimited access to all premium content
  • Uninterrupted ad-free browsing experience
  • Mobile-optimized reading experience
  • Weekly Newsletters
  • MPesa, Airtel Money and Cards accepted
Already a subscriber? Log in