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Safaricom hits 50 million customer milestone

Safaricom Chief Executive Peter Ndegwa. [File, Standard]

Safaricom PLC has surpassed 50 million customers on its mobile network in Kenya, marking a historic milestone ahead of its 25th anniversary in October 2025.

According to the telecommunication giant, the achievement over the past two and a half decades is attributed to a yearlong customer engagement drive that will culminate in the company's silver jubilee celebrations.

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