Kenyan businesses urged to tap into lucrative Chinese market

Kenya Export Promotion and Branding Agency CEO Floice Mukabana addressing delegates at the CAETE event. [Sofia Ali/Standard]

Kenyan businesses have been urged to tap into the enormous opportunities presented by the Chinese market.

Speaking during a breakfast briefing on the Fourth ChinaAfrica Economic Trade Exposition (CAETE 2025) in Nairobi, the Kenya Export Promotion and Branding Agency (Keproba) Chief Executive, Floice Mukabana, said the recent trade figures painted a picture of strong growth, yet persistent imbalance still remains.