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African Originals employees during a previous event. [Jenipher Wachie, Standard]
A shift in consumer demand across Africa is forcing global alcohol producers to rethink their growth strategies, with sustainability and local relevance taking centre stage.
In Kenya, African Originals, a Nairobi-based maker of cider, gin and soft drinks, is stepping into the space with a strategy built around local sourcing and waste reduction.
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