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Local entrepreneurs get e-commerce training boost

Jumia Riders receive the Safe and Affordable Helmet Programme with FIA as part of Jumia's mission to enhance the well-being of its partners. Jumia, the leading e-commerce platform has provided over 1000 helmets to motorcycle helmets to its Delivery Associates (riders) in Kenya as part of its Safe and Affordable Helmet Programme with Federation Internationale de l'Automobile (FIA). June 27th,2022. [Standard]

Kenya stands as Africa's third-largest e-commerce market, driven by rising internet penetration, a tech-savvy youth population, and mobile adoption rates exceeding 40 per cent.

The move has seen Jumia Kenya step up efforts to integrate small businesses into the digital economy in partnership with the Kenya Private Sector Alliance (Kepsa), hosting a benchmarking tour that provided 30 entrepreneurs with hands-on training in e-commerce operations.

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