Inside Kenya's fresh plan to raise tourist numbers

Tourists disembarking from a Cruise Ship cristined Norwegian Dawn after arriving at the Port of Mombasa in Mombasa County on January 14, 2024. [Kelvin Karani, Standard]

As the global tourism landscape begins to recover from the Covid-19 pandemic, Kenya is rolling out a new ambitious tourism policy aimed at attracting international visitors.

The National Government is keen to position the country as a premier destination in Africa, targeting a significant increase in tourist arrivals this year.