Traders go on their businesses at the Gikomba / Kikomba market,Nairobi . January 25th,2024
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Kenyans spent more on clothes and apparel compared to leisure activities in the last quarter of 2024, signalling a shift in consumer spending behaviour amid the prevailing challenging economic times.
While the holidays are associated with celebrations that are synonymous with food and beverages, the latest Consumer Spending Index from ICEA LION Asset Management shows a shift in this spending.
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