Aspira: The firm driving up the buy now, pay later sale model

Cim Financial Services Group CEO Mark van Beuningen and Aspira Kenya chief operating officer Irshad Muttur during the launch of Aspira Bizna that will see SMEs unlock up to Ksh 3 million in asset financing. [Graham Kajilwa, Standard]

Aspira, a subsidiary of CIM Group, a Mauritian-based financial company, operates on a buy now, pay later (BNPL) model. The firm recently unveiled education and business loan products targeting Small and Medium Enterprises(SMEs).

Aspira Chief Operating Officer Irshad Muttur spoke to Enterprise on the viability of its business model, among other issues.