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The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
A new strategy by the Kenya Tourism Board (KTB) to brand the Kenyan coast and market its different zones has been welcomed by players in the industry.
According to the Kenya Association of Hotelkeepers and Caterers (KAHC), KTBs decision will go along way in helping to identify specific brands.
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