How firms are surviving the pounding corona tide

Businesses desperate to survive the harsh economic times brought on by the coronavirus pandemic have come up with various measures that range from the ingenious to the downright mortifying.

And it is understandable. Globally, the virus is driving companies into early graves. Only the strongest and smartest firms will survive this economic maelstrom occasioned by Covid-19, which has infected nearly 2.5 million people worldwide, with 281 cases in Kenya as of yesterday.