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Lawsuit accuses Facebook ad targeting of abetting bias

Facebook is facing a lawsuit contending that women and older people were denied the benefits of ads for financial services because Facebook tools allow age and gender as options for targeting messages. [AFP]

A lawsuit filed on Thursday accuses Facebook of letting ad targeting tools be used to exclude women and older people from offers regarding loans, investments and other financial services.

Two law firms have filed a discrimination suit in San Francisco federal court on behalf of a 54-year-old woman living in Washington and will ask a judge to grant the case class-action status.

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