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French industry hits the beach to woo future recruits

The beach of French resort Deauville, where the French Fab Tour is hoping to get young people interested in factory work [AFP]

A few steps from the sea in the Normandy resort of Deauville, a group of curious holidaymakers in flip-flops and beach garb pepper a technician with questions as he extols the capabilities of a cutting-edge 3D modelling machine.

Outside the makeshift lab, disco music blares while people wait to try out virtual reality headsets allowing them to operate robots whizzing around a gleaming production line.

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France Tourism