Report: Majority of Kenyans use Opera to access Facebook

NAIROBI, KENYA: Forty percent of Kenyans using global mobile browser Opera Mini access online social media site Facebook, says a 2019 State of Mobile Web Report for Africa.

 The report, which gives a detailed look at the digital landscape of the African region further, details that eight out of ten people access Facebook on a daily basis.

 According to the report, the most browsed category of websites were social media platform domains such as Facebook, YouTube and Instagram, followed by search engine websites like Google, and entertainment and sport websites.

Data from the report shows that in March 2019, Tanzanians more than Kenyans and Nigerians accessed YouTube from their mobile browsers. In this period, 23 per cent of the Opera Mini users based in Tanzania accessed the video platform while in Kenya only 17 per cent accessed the platform.

The report claims that Opera users across Africa saved 77 petabytes (77 million gigabytes) of mobile data in 2018.

 “We are seeing more Kenyans starting to use the mobile browser to access their social media, news sites and video content.  This is a significant milestone. Our commitment to grow and develop the African digital transformation has already started,” Jørgen Arnesen, Head of Marketing and Distribution, Opera.

Beyond the development of its mobile browsers and standalone news app, Opera has made some investments in the African region including Kenya by expanding its services to other technology areas such as FinTech and digital advertising.

 The State of Mobile Web 2019 also revealed that on average, Africans using Opera spend more than 30 minutes browsing on a daily basis.