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The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
The United Nations Development Programme (UNDP), FINCH and founding partner Mars, have asked businesses using animals in their advertisements to contribute a percentage of their media spend to conservation and animal welfare projects.
On Tuesday, UNDP announced a fund called The Lion’s Share that will see partners contribute 0.5 percent of their media spend to the fund for each advertisement they use featuring an animal.
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