Kenya’s small and medium enterprises (SME) have been urged to embrace e-commerce as a strategy to grow their business, increase capacity and attract long-term financing.
Business and corporate leaders meeting during the E-Commerce Kenya Conference at Strathmore University said that online trading is an indispensable proposition in the growth of the SME sector.
Strathmore Business School Dean George Njenga said the businesses must deploy e-commerce strategies to capture county and national markets before eventually taking part in intra-Africa trade.
“E-commerce is creating immense opportunities both locally and internationally and we must support entrepreneurs and business to develop their skills and competencies to compete at a continental level,” he said.
UBA East and Southern Africa Chief Executive Emeke Iweriebor was among the keynote speakers.