Initiative to uplift retailers’ know-how
Training phaseThis is expensive and time consuming, and results in periods of closure, limited inventory, stock depletion and ultimately relatively high prices for purchasers and low incomes for the store keepers. Overcoming these obstacles through shop management processes, accounting, marketing, financing and technology presents an opportunity to unleash a wave of growth that would benefit low-income families with a wider range of goods at more affordable prices. The Smart Duka project will include two cohorts (500 each) and will have an approximately two-month mobilisation phase and a three-month training phase. Since the launch of the initiative in 2016, the project has reached over 5,300 shop owners, 60 per cent of whom are female. So far, it has helped shops access over $190,000 (Sh19 million) in credit.
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