Consumer welfare and protection in a digital and connected world

Competition Authority of Kenya Director-General Wangombe Kariuki.

The effective application of competition laws and policies in any jurisdiction, ultimately, benefits consumers through competitive pricing and a wider choice of goods and services that are of better quality and standards.

However, the protection of consumers’ rights still remains an uphill task globally, mainly because most of them are ill-informed about their rights or avenues through which they can report their concerns or enforce them.