KICC pushes for bigger conferencing pie

The management of the Kenyatta International Convention Centre (KICC) has stepped up efforts to market Kenya as the preferred conferencing destination. KICC was among the 338 exhibitors who took part in the annual Meetings Africa in Johannesburg, South Africa, that ended yesterday.

The three-day fair opened on Monday with 65 countries participating. Meetings Africa is an international exhibition for meetings, incentives and conferences and exhibitions (MICE) also known as business events. It has been in existence since 2013.

This year’s show was themed 'shared economies'. It sought to partner with professionals in the meetings trade to transform the continent by showcasing Africa’s diverse services and products to over 400 meeting industry buyers at the show.

KICC Chief Executive Nana Gecaga said several high-profile international events hosted in Kenya had lifted the country’s global profile. “To sustain the momentum requires more promotion at events such as this, where over 3,000 meeting delegates are looking around for venues and packages,” she said.

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