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The management of the Kenyatta International Convention Centre (KICC) has stepped up efforts to market Kenya as the preferred conferencing destination. KICC was among the 338 exhibitors who took part in the annual Meetings Africa in Johannesburg, South Africa, that ended yesterday.
The three-day fair opened on Monday with 65 countries participating. Meetings Africa is an international exhibition for meetings, incentives and conferences and exhibitions (MICE) also known as business events. It has been in existence since 2013.
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