Drive to market western circuit launched

Kisumu County Tourism Achie Alai (second left) flanked by hoteliers from Western region during a press conference of tourism marketing (Photo: Denish Ochieng/ Standard)

KISUMU, KENYA: A new marketing campaign to position the western tourism circuit as an alternative destination has been launched

The circuit is considered under-exploited, as more campaign has been concentrated on Mombasa and the Maasai Mara.