Zoning of Coastal destinations as Government aims to boost tourism

The government is giving fresh impetus to Coastal tourism by zoning it into five mini destinations.

A communique' from the Tourism and Wildlife Ministry states that the five mini destinations at the Kenyan Coast which is the hub of the hospitality industry  include Diani- which will be East Africa's favourite family and newly married holiday destination and the Port City of Mombasa which will be leading events destination.

The Resort town of Watamu in Kilifi County will be East Africa's leading destination for marine ecology and activity for all the family, Malindi will be regions foremost fully intergrated , multi-generational tourism destination and highly profitable for investors.

The idyllic Lamu archipelago will be East Africa prime destination for tourists wanting to slow down, and experience culture, quality life and tranquillity.

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Tourism and Wildlife Cabinet, Mr Najib Balala said that tourism is one of the most dynamic and fastest growing sectors of the economy.

''Its high growth and development rates, considerable volumes of foreign currency inflows, infrastructure development and introduction of new management and educational experience positively impact various other sectors of economy. This in turn contributes to the social and economic development of the country,'' the CS said.  

Balala said that the government has a clear strategy on how to revamp tourism through the National Tourism Blueprint (NTB) 2030, which provides guidance for accelerating the development of the tourism sector in the country. 

''We recognize that our coastal beaches are a very important destination for both local and international visitors. With Mombasa being a focal point for both local and international arrivals, there is need to create new experiences for visitors,'' added Balala.

The CS explained that it is for this reason the government is investing into the Mombasa Waterfront Development Project, which involves the Mama Ngina Drive waterfront being transformed into a recreation area where people will experience the local Mombasa cultures, while enjoying the seafront that overlooks the Indian Ocean.

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Balala further stated that Kenya’s tourism sector has mainly been driven by the coastal beach destination.

He said that the sector in the recent past has experienced challenges with regard to high competition and low demand for the beach product supply to its visitors.

''This has resulted in the decline in Kenya’s competitiveness and low demand for its key tourism products among its competitors, particularly the coastal beach product due to limited leisure and recreational facilities and amenities,'' Balala said.

CoastTourismTourism and Wildlife MinistryNajib Balala