The tiny money App running ahead of M-Pesa in Ethiopia

Moneta Technologies Chief Executive Yemiru Chanyalew during an interview at the Standard Group headquarters. [Jenipher Wachie, Standard)

Last year, Safaricom Chief Executive Bob Collymore told British newspaper Financial Times that the company was looking to export the M-Pesa brand to other countries in East and West Africa.

Analysts expected the company to announce an impending entry into Ethiopia this year, especially following new Prime Minister Abiy Ahmed’s effort to liberalise the country’s political and economic space.