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If you want to export something to overseas, they say, attending an overseas trade show is the fastest route to get your brand out into the market and meet potential buyers and agents as a Small and Medium Enterpise (SME).
Before you show up for the trade show, here’s why you should consider getting into the export business. Data from Export Promotion Council (EPC) shows that Kenya exports products worth Sh550 billion annually. About 60 per cent of these exports comprise just 10 products, which go to only 12 destinations, half of which are in Africa.
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