×
App Icon
The Standard e-Paper
Fearless, Trusted News
★★★★ - on Play Store
Download App

Why noise speaks to the hustler’s soul

Loud music

Has anyone done an empirical study to show that loud music is a moneymaker in restaurants, clubs and other social places?

There seems to be a deeply ingrained belief that music attracts customers and their money. The obsession that people of African descent have with music – or is it noise – is an enigma at best. I may be biased on race and music, but it’s supported by my observations in Kenya and across our borders.

Get Full Access for Ksh299/Week.
Fact‑first reporting that puts you at the heart of the newsroom. Subscribe for full access.
  • Unlimited access to all premium content
  • Uninterrupted ad-free browsing experience
  • Mobile-optimized reading experience
  • Weekly Newsletters
  • MPesa, Airtel Money and Cards accepted
Already a subscriber? Log in