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Why noise speaks to the hustler’s soul

Loud music

Has anyone done an empirical study to show that loud music is a moneymaker in restaurants, clubs and other social places?

There seems to be a deeply ingrained belief that music attracts customers and their money. The obsession that people of African descent have with music – or is it noise – is an enigma at best. I may be biased on race and music, but it’s supported by my observations in Kenya and across our borders.

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