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Tip: Engage customers before rolling out a business

Nikki Summers, Regional Director for Sage in East Africa

NAIROBI, KENYA: In a country like Kenya where majority of the youth population are unemployed, many resort to opening up businesses to meet their daily life demands. Statistics has shown that such start-ups fail in the first five years of formation.

Nikki Summers, the Regional Director for Sage in East Africa offers tips on how to overcome challenges associated with start-ups.

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