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Coca-Cola and automobiles provide lessons on branding

A 1914 Ford T Model used by General Jan Smuts in Taveta during the World War I. Notice the “crank handle” in front for starting the car. Photo by XN Iraki

The invention of the car changed the world in more ways than we think. The most noticeable change was collapsing distance. For thousands of years, the distance we could cover in a day or hour was limited by our inborn abilities.

Later we improved on that using horses and other beasts of burden depending on which part of the world you lived in. Elephant, buffalo and yak in Asia or Llama in South America. Like human beings, the beasts are limited in speed and endurance.

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