Chrome Vodka renews deal with Sauti Sol

Kenya Breweries Limited (KBL) has renewed its multi-million shilling brand endorsement deal with afro-pop group, Sauti Sol.

The group will continue to be the brand ambassadors for the company’s newest vodka brand, Chrome. The band will continue to drive Chrome’s marketing campaign ‘Dream Big, Be bigger’ #ShineOn which will include a series of nationwide concerts, on ground activations and the release of limited edition Chrome Vodka packs.

“The partnership brought to life a strong connection between Chrome Vodka’s position as an aspirational premium quality vodka accessible to millennial consumers and Sauti Sol’s legendary appeal in the local, regional and international music scenes. This has helped to deliver tremendous growth for Chrome Vodka,” KBL Managing Director, Jane Karuku said.