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Marketing research firm, AC Nielsen, recently published a report on how the retail industry in Kenya is slowly shifting to online platforms.
The evolution involves a shift from brick-and-mortar (shopping as we know it) retail to e-commerce, where people buy stuff online, pay using mobile money and get items delivered to them. The researchers say this trend is set to grow following a study they conducted on behalf of online forum, OLX Kenya, to determine the value of unused household items in Kenyan homes.
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