AAR Insurance offers cash reward for healthy customers

In the recent past, medical insurance has been on a downward trend with most industry players recording losses. And while this has pushed some players to their wits end, a few have instead become more innovative. One such medical insurer is AAR Insurance.

Dubbed Pro-Activ, the product is meant to dissuade medical policyholders from frequently visiting hospitals and instead take care of their lifestyles such as through exercise and eating well. “The less time you use your medical card, the higher your chances of getting a refund,” said AAR Insurance Managing Director Caroline Munene in an interview with Weekend Business. Munene said such a product has been in use in South Africa and it has been effective. “We realised people were paying money. But nothing was being left for the insurer and the client,” she said.